Australians are expected to spend $2.5 billion on back to school purchases, with stationary, uniforms and footwear the most common buys.
The inaugural Australian Retailers Association research found about five million Australians would spend an average of $512 each on school supplies.
Forty-four per cent said they would spend more than last year while 22 per cent said their bill would be about the same, the research done in partnership with Roy Morgan showed.
The most popular purchases would be stationary, school uniforms, footwear, books and lunch boxes.
ARA chief executive Paul Zahra said the projected spend on back to school items was a positive sign for retailers.
“Back to school sales are important for retailers to build momentum after the Boxing Day period and springboard into the year ahead,” he said.
“With high interest rates and tighter budgets, parents will be expecting better value than ever before.”
But Mr Zahra did acknowledge some families would struggle, noting schools and state governments had exemptions and financial support available.
“With the cost-of-living crunch, it’s very tough out there for a lot of families – especially when it comes to purchasing back to school items for their children,” he said.
“These aren’t just items on a shopping list – they’re essentials that can make a real difference in a child’s life.”
More Australians are turning to loans to get their children back to school, with NAB expecting customers to take out no-interest loans of more than $640,000 in February.
The total value of the bank’s education loans has grown by 73 per cent since 2018.
A Finder survey of 1039 people also showed 30 per cent of respondents were unable to pay for essential equipment such as stationary and uniforms.
Eleven per cent of parents surveyed admitted they would have to go into debt to pay back to school costs, which average $2547 for a primary school child and $4793 for secondary students.
