Sydney, Saturday 16 August 2025 — Luxury fragrance house Al Haramain Perfumes made its official Sydney debut tonight at Crown Sydney, in collaboration with Al Sultan Perfumery and the Canterbury Bankstown Chamber of Commerce (CBCC).
The launch brought together leading influencers, media representatives and high-profile guests, including the Hon. Jihad Dib MP. According to event organisers, the showcase featured discovery stations highlighting signature Middle Eastern compositions—particularly oud-forward blends—alongside contemporary eau de parfums tailored for the Australian market.
CBCC said the partnership underscores Western Sydney’s growing role as a bridge between local small-to-medium enterprises and global luxury brands, noting that the chamber has been working with Al Sultan Perfumery to create new retail and wholesale pathways following the launch. Al Sultan Perfumery added that the collaboration will help expand access to Arabic-inspired perfumery for Australian consumers while supporting jobs and skills within the sector.
According to Al Haramain representatives at the event, the Sydney launch is part of a broader strategy to deepen the brand’s presence in key Asia-Pacific cities, with a focus on curated retail experiences and community partnerships. Organisers said guest feedback on the night pointed to strong interest in artisanal attars and oil-based fragrances, reflecting a wider niche-fragrance trend in Australia.
